These are the must do for any business and its plans. You must understand your weaknesses and learn how to overcome or manage them. The business plan is an instrument that changes over time and must be constantly updated. To use promotion, advertising and direct selling effectively, you must consider two elements, what are your products or service and how will you deliver the message. For a statement to be at goal it must be achievable, measurable, and time-oriented. The Operating Costs are the cost of being in business that must be paid whether or not you sell a single unit. Operating Expenses is the cost of being in business and must be paid regardless of the level of sales. Current liabilities are financial obligations you must meet within the next year.